- Client: Agro Developers
- Project: Brand Identity Design
Agro Developers operating agribusiness in Georgia. The company is focused on plants irrigation and fertilization, determining the watering norm, performing soil analysis, selecting fertilizer equipment, designing, monitoring plant nutrition and consulting in plant nutrition.
The goal of the Agrodevelopers is to get as many people as possible interested in agribusiness. So the challenge was to craft a visual identity that is both simple and recognisable, easily adaptive across multiple platforms.
The logotype is simple with a node that reflects the company focus. It should be clean and easy to recognize. The icon can symbolize the core focus of the company on plant irrigation and fertilization.
Colour Palette has chosen to mirror the agricultural and environmentally conscious aspects of Agrodevelopers. Greens and browns harmonize with the company’s mission.
The visual language concept is based on a panorama of fields that are visible from above. The design system is flexible and easily applies to digital or print assets.