- Logo Designer: Ana Kvezereli
- Agency: Bloom London
- Client: Avon
Avon is a multi-level marketing company in beauty, household, and personal care categories. It is the fourteenth-largest beauty company and, with 6.4 million representatives, is the second largest direct-selling enterprise in the world.
The new Logo is bolder but feminine too. It’s a heavier-weight font, but the curves and soft edges still reflect Avon’s mission to champion women.
The wordmark incorporates a fusion of triangles, circles, and gracefully curved lines. Delving into shape symbolism, the triangle embodies the ideals of achievement, goals, and resounding success, while the gentle curves and the circle personify empathy and harmonious connections. Together, these elements merge to form a symbol of leadership and unwavering stability.
The colour gradient represents transformation – it’s always evolving, just like Avon.