- Web: www.marcheshomes.co.uk
- Client: Marches Homes
- Agency: Vertik
- Project: Logo design and Identity
Marches Homes is a privately-owned local housebuilder focusing on creating exceptional, sustainable, and affordable homes through residential development and planning opportunities in the West Midlands.
The mark represents a conceptual fusion of the letters M and H. This design approach symbolizes the unity between Marches Homes and its customers.
A bespoke typeface has been designed exclusively for the logo. This typeface draws inspiration from the logo mark, utilizing angles and motifs to create a cohesive and unique brand identity.
The colour scheme consists of three primary colours: dark blue, white, and bright mint green. Dark blue exudes professionalism and trust, white signifies purity and transparency in the company’s dealings, and mint green adds a touch of modernity and innovation.