SOLIS

Client: Pernod Ricard
Agency: Oliver UK
Project: Logo & identity
Copywriter: Rosie Smith

Solis is Pernod Ricard’s internal studio that unites 20 studios worldwide. All of Pernod Ricard’s internal studios currently have different names and logos. The brief was to create one unique identity and logotype for all studios.

Solis is a Latin name chosen to honour the master brand’s love of connection, creativity and friendliness. Solis is the agency of choice for Pernod Ricard, recognized externally & foster creativity.

The visual language is energetic and dynamic. Solis is always moving, evolving, and reaching for better and brighter. Created identity is flexible and creates dynamic patterns that can be individual for each city or country’s studio. Energetic and dynamic visual language is balanced by a simple colour palette - black and white with a sandy yellow secondary colour that makes Solis stand out.

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